Dale was born in Staffordshire in 1963, where he still lives and works today. Having studied Art at college in Newcastle, Dale went on to work as a master potter; first at Coalport China and later at Wedgewood, where he stayed for fifteen years. During his time in the prestige department he created many notable commissions, including pieces for the Queen Mothers 100th birthday and HMS Victory celebrations. His works were exhibited in museums worldwide, fetching prices in excess of £100,000.
His pieces are popular the length and breadth of the country, with his Limited Edition collections consistently selling out in record time. The joy with which he paints is evident in each and every one of his creations, and is equalled only by those fortunate enough to own them.